Three things I keep coming back to
Every column is a reading of the game, backed by the numbers. Most of them land in one of these 3 beats.
Form and the table
Who is better than their league position says, who is riding luck, and why a 6 game run can lie. Points per game, home and away splits, and the shape of a season read properly.
The numbers under the result
Expected goals, shots on target, clean sheet rates and the stats that explain a scoreline before the pundits on the telly do. Plain English, no spreadsheet required.
Beyond the big leagues
Scandinavia, the Americas, the Turkish and Saudi second tiers. The leagues nobody covers in English, followed week in week out, with the stories and the stats to match.
Recent reads
The table tells you where a team is. The numbers tell you where it is going, and the two disagree more often than anyone on Match of the Day lets on.From a Mr Value Hunter column
Who is writing this
I write as Mr Value Hunter. I've spent 12 years studying football with a spreadsheet open, the first 10 of them for my own curiosity and the last 2 in public. I follow 71 leagues across 45 countries, which means I can tell you as much about Djurgården's away form as I can about Arsenal's.
My background is in writing for British audiences, so I learned early how to explain a complicated idea in a sentence a bloke can read on the bus. That is what the columns are. Expected goals, points per game, home and away splits and the rest, turned into plain English and used to say something useful about the next match.
I'm not on the telly and I don't have a former player's badge. I have the data, the hours, and an eye for the leagues and patterns that the big outlets skip, and the reader can judge the analysis on whether it turns out to be right.