Today feels like a gut punch.
Prop markets are being thinned out across the big firms—Bet365 included—and we all know the reason.
Too many bettors were finding an edge.
I saw the signs early. Accounts restricted. Limits slashed. All off the back of a strong record in football props, especially on the major leagues.
I walked away from those markets last year because the writing was on the wall.
Then came the latest shift at Bet365. In the space of a month, the “market leader” has taken a clear step back:
Unders quietly pulled from player tackles and fouls.
Unders then removed from player shots and shots on target.
As of this weekend, all player ‘Under’ lines have gone.
It’s a sad turn for a part of betting that once felt fresh.
Seven or eight years ago, team and player props exploded after landing in the Premier League. Team Shots, SOT, Tackles, Fouls. Then player markets. Passes. More leagues. More bookies joining in.
The firms that didn’t offer props looked behind the times.
For a while, it was brilliant. Bet365 led from the front. Props brought new ideas and real engagement. Tipsters built models. Bettors learned to price niche events. It made the game richer than just sides and totals.
Then the tide turned.
Kambi-powered brands started stripping out ‘Under’ lines and moving to overs only. One market after another. Lines got puffed up too.
You’d see a player averaging 0.6 shots per game priced at Over 1.5 shots at 1.50. No balance. No attempt at a fair two-way book.
And now, on many of those sites, every prop has lost the Under. Some leagues have lost props altogether.
Bet365 has edged the same way. The prop business isn’t evolving. It’s retreating.
Let’s be honest about why: removing ‘Unders’ cuts the chance of mispricing.
It protects their margin.
But it also drains trust and interest.
If a market only points one way, it stops being a market.
It becomes a sales poster.
This matters to ordinary punters.
Props opened doors for people who enjoy the detail, who study roles, tempo, game state, and match-ups.
They made Saturday punting more thoughtful and more fun.
Take that away and you don’t just limit “sharps.” You flatten the hobby for everyone.
I’m still active on the football markets and making money on Handicaps and EV favourites with sharp bookies.
But this update is still a shame!
Onwards,
Value Hunter
